When Lanterns Flicker, Brands Ignite Every October, as the first lanterns of Diwali begin glowing across Indian rooftops and streets, the world feels paused just long enough for something extraordinary to happen in the marketplace. Brands stop being just logos on billboards, they become co-authors in stories of family, ritual, reunion. In the corners of every market, the glare of streetlights, in online carts the festivity is everywhere and with it, opportunity. For marketers, the festival...

In the past, brand aesthetics were shaped by print media, television, and physical retail environments. Today, they are increasingly...

Knowing type anatomy is essential whether you're a designer, typographer, or simply someone curious about how type works. Typography is...